Frequently asked questions

Branded keywords (as opposed to generic keywords) are keywords associated with your company's brand or brands. For example, for United Airlines their branded keywords would include hundreds of individual keywords including formal trademarks such as “United Airlines” and “Polaris” but also abbreviations and slang like “UAL”, “UA” and “United.” Generic keywords would include “flights,” “business class,” and “flights to Dallas.”

Bantage is a software services that analyzes the same SERPs your customers see, identifying when your website ranks at the top of organic results and when competitors have paused their ads. Bantage then dynamically pauses your ads in response - ensuring every advertising dollar delivers maximum ROI.

Bantage adheres to cybersecurity best practices, collecting only the data necessary to deliver our service. All customer data is encrypted both in transit and at rest, and every Bantage system is secured with multi-factor authentication (MFA).

Bantage currently works with the Google Ads platform and is specifically focused on branded keyword bidding.

Bantage is fully automated, dynamically enabling or disabling your bidding based on real-time SERP results across different contexts. Our reporting engine provides instant access to Bantage’s insights and automation activity, keeping you informed every step of the way.

Bantage offers pricing that is aligned with the scope of your brand keywords and the complexity of your targeting parameters. Our goal is to align our pricing with your goals and with the financial opportunity captured by the keywords Bantage automates.