Frequently asked questions

Bantage is a software services that analyzes the same SERPs your customers see, identifying when your website ranks at the top of organic results and when competitors have paused their ads. Bantage then dynamically pauses your ads in response - ensuring every advertising dollar delivers maximum ROI.

Bantage is fully automated, dynamically enabling or disabling your bidding based on real-time SERP results across different contexts. Our reporting engine provides instant access to Bantage’s insights and automation activity, keeping you informed every step of the way.

Most implementations take less than 15 minutes. Implementation is "no code." New customers identify which keywords they want Bantage to analyze and automate, identify them in their account structure, set up a Bantage account, and provide access to their Google Ads account via the API.

Bantage adheres to cybersecurity best practices, collecting only the data necessary to deliver our service. All customer data is encrypted both in transit and at rest, and every Bantage system is secured with multi-factor authentication (MFA).

Branded keywords (as opposed to generic keywords) are keywords associated with your company's brand or brands. For example, for United Airlines their branded keywords would include hundreds of individual keywords including formal trademarks such as “United Airlines” and “Polaris” but also abbreviations and slang like “UAL”, “UA” and “United.” Generic keywords would include “flights,” “business class,” and “flights to Dallas.”

Bantage currently works with the Google Ads platform and is specifically focused on branded keyword bidding.

You don’t need to change your campaign structure. You may need to add some negative keywords if you’re using Performance Max. You will need to let us know which keywords you want Bantage to analyze and automate by providing the campaign ID(s) or adding a text string to an existing campaign, but that’s it.

Bantage offers value-based pricing. This means we only charge you if you make money too.