About us
We create cutting-edge technology that empowers well-recognized brands to unlock unconventional marketing opportunities.
Our origin
Bantage was born from the frustration of overspending on Google Ads and poor returns.
Through innovative experimentation, derived from our experience with billions in brand investment and large-scale data intelligence, we identified profitable bidding strategies that prioritize acquiring new customers while minimizing wasted ad spend.
Leadership
Bantage is built by a team that managed one of Google’s top three advertisers across platforms and markets, sold search advertising, and worked closely with global advertisers. This experience level gives us first-hand insight into what actually drives results.
Noah Tratt
Founder
Bantage was founded after Noah's most recent role as global senior vice president and general manager of Expedia’s Regional Brands which included Orbitz, Travelocity, Cheaptickets, ebookers, Wotif, LastMinute and Mr. Jet.
Noah Tratt
Eli Friedman
Advisor
Eli is a brand + marketing leader with over two decades of experience in the technology industry. He most recently served as General Manager of Integrated Marketing at Microsoft.
Eli Friedman
Shane Berry
Advisor
Shane spent 29 years at American Express and most recently served as SVP and GM manager of the global client group.
Shane Berry
Michael Erdely
CTO
Michael is an engineer with a passion for complex distributed systems. After serving in the Air Force working in avionics he attended UCLA and then has led engineering teams at distinguished companies like OfferUp and Ozette.
Michael Erdeley
Fukiko Ogisu
Advisor
Fukiko is the former COO of 98point6 and led innovative telehealth initiatives. Previously, she served as EVP and Chief People Officer at Viacom, overseeing global HR, strategy, and business operations.
Fukiko Ogisu
Christopher Conte
Sr. Engineer
A graduate of Columbia, Chris is passionate about solving complex technical problems for customers. He has worked at leading start-ups in a variety of industries.
Christopher Conte
Mike Adler
Advisor
Mike served as CFO of Expedia and SquareTrade. Previously he was Senior Vice President of Financial Planning and Analysis at IAC/InterActiveCorp.